Clean, zero-waste
oral care

Ditch toothpaste for good.

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How it works

Bite

Pop one tab into your mouth, bite down and chew to break it up.

Brush

Use a wet, softbristled brush to turn our tabs into a deliciously foamy paste.

Spit

After 2 minutes, spit out the foam to reveal your pearly whites!

the good company

New to the good company? Try the Starter Pack.

The Starter Kit

$45.00 AUD
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The Smarter Kit

$78.40 AUD
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Oral care on auto-pilot

Starting from $68.00 AUD per month

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Regular toothpaste vs. Good Tooth Tabs

Tooth tabs 😊😊

  • Delivered in an infinitely reusable glass jar
  • Available with or without fluoride
  • Zero harsh chemicals or preservatives
  • Compostable refill packs (closed-loop system)
  • Vegan and cruelty-free
  • No artificial colours or flavours
  • Pre-portioned for the perfect amount every time
  • Powerful yet gentle ingredients to clean teeth and remineralise enamel
  • Mess-free and ideal for kids, travelling, camping, festivals and everyday use

Regular toothpaste 👎

  • Comes in a single-use plastic tube that's difficult to recycle
  • Contains harsh chemicals like Sodium Lauryl Sulfate (SLS) and Triclosan
  • Preservatives (like parabens) needed to prevent bacterial growth
  • Contains Glycerin, which forms an invisible coating on the teeth that inhibits natural remineralisation
  • Artificial colours and flavours
  • Consumers often use more than needed, producing excess waste
  • Messy and hard to clean
  • 1 billion plastic tubes end up in our landfills and oceans every year

Did you know that 100 million toothpaste tubes and toothbrushes end up in Aussie landfills and oceans every year?

In just 4 minutes a day, you can save tonnes of plastic waste and thousands of sea creatures by simply switching from your regular toothpaste to tooth tabs.

meet the team

Chelsea Ovijach: Founder

Chelsea is 24 years old and first had the idea for zero-waste toothpaste tablets back in 2019. After trying to order a tablet press off the internet and receiving a surprise visit from the Drugs & Firearms Squad (ordering a tablet press can look kinda shady), Chelsea connected with an Aussie manufacturer who was willing to take a chance on her crazy idea. She lives in Sydney with her parents (welcome to start-up life!)

Alex Walsh: Numbers & Product Testing

Alex's journey with The Good Company all started back in 2018 when he took Chelsea salsa dancing on their first date. Since then, he's been the soundboard for many crazy ideas, near-meltdowns and anything to do with maths. Alex loves travelling and one of his goals is to travel around Australia in an off-grid van. Alex has lived with the Ovijach family ever since Chelsea bought a Koala mattress, and now won't sleep in his own bed.

Lucy Walsh, CCO

At 10 years old, Lucy is an experienced CCO with a range of significant achievements under her belt. Some of her better-known accomplishments have included the Great Lizard Chase of 2020 and her extensive property portfolio which includes some of Cronulla's finest trees and street poles. Lucy provides emotional support and helps keep Chelsea & Alex active with her strict 17-times-a-day walking schedule, whilst also making frequent contributions to the family compost pile.

Frequently asked questions

Conventional toothpaste contains harsh chemicals, detergents, abrasives, humectants, artificial flavours and preservatives. We have created powerful yet gentle formulas that effectively clean teeth without any paste (or waste):

Sodium Bicarbonate: Also known as Baking Soda, this ingredient is effective in removing yellow stains caused by drinking tea and coffee. It also helps to remove debris from the surface of teeth – in fact, it’s so effective that it’s been used as a tooth cleaner for over 150 years!

Native Australian Rivermint: Our experience with most mint-flavoured toothpastes on the market is that they tend to leave a ‘burning’ sensation, which we wanted to avoid. Indigenous people have used Native Australian Rivermint (or ‘Mentha Australis’) for centuries to flavour their food, as well as for medicinal purposes. We love the subtle, refreshing flavour it adds to our tabs!

Calcium Carbonate: This mild abrasive helps to safely remove plaque when brushing and gently polishes away surface stains.

Xylitol: Enabling the rebuilding of tooth enamel, Xylitol helps to prevent new cavities from forming and over time can reverse tooth decay. Studies* have shown that the introduction of Xylitol to your oral health care routine can reduce cavities and tooth decay by 30-85 percent! * NCBI study 1; NCBI study 2;

Erythritol: A natural sweetener derived from plants, Erythritol gives our tabs a lovely flavour whilst reducing dental plaque and dental caries (tooth decay).

Baby Foam: You’ll notice that our tabs foam up when you begin brushing with a wet toothbrush – and that’s all thanks to this incredible ingredient! Derived from coconut oil, Sodium Cocoyl Isethionate is commonly referred to as ‘Baby Foam’ due to its exceptional mildness. We’ve included it in our tabs to produce a rich and velvety lather to help sweep away debris.

Acacia Gum: This powerhouse ingredient brings some pretty amazing benefits to the table – it cleans teeth without being too abrasive, works to prevent gingivitis and removes plaque from the surface of the teeth.

Maltodextrin: This binding agent helps to keep our tabs together and prevent them from crumbling – it’s a natural ingredient and most commonly derived from corn, rice, potato starch or wheat. You’ll never have to worry about your tabs turning into powder whilst travelling or during transit!

Activated Charcoal: Because of its super absorbent properties, charcoal detoxifies your mouth by latching onto bacteria, tartar, food residue and stains and sweeping them away. The result? A brighter, whiter smile! *Only present in Mint Charcoal Flavour

Sodium Fluoride: When you use a product containing fluoride (like our fluoridated tooth tabs or fluoridated drinking water), the fluoride ends up in your saliva. When your teeth are coated in that saliva, the enamel ends up absorbing the fluoride. Once there, the fluoride bonds with the calcium and phosphate that naturally exist in your enamel to create fluorapatite, which is a strong material that can resist decay and help prevent cavities. *Fluoride content of 905ppm in Native Rivermint with Fluoride and Mint Charcoal with Fluoride

What's not inside:

  • Sodium Lauryl Sulfate (SLS)
  • Artificial Sweeteners
  • Artificial Colours
  • Triclosan
  • Carrageenan
  • Propylene Glycol
  • Glycerin
  • Parabens
  • Diethanolamine

Bottles: We only ever use glass bottles. Why? Glass is infinitely recyclable, looks great, and breaks down into sand at the end of its life. Each bottle has an aluminium foil induction seal to keep your tabs fresh and minty!

Bubble Mailers: Our HeroPacks might look and feel like plastic, but they're actually 100% compostable! The padding is made from 70-80% PBAT (a biodegradable co-polymer) and 20-30% PLA (a biodegradable refined cornstarch). The double adhesive strips means that you can reuse the mailer, or simply cut it up and pop it into your home compost. You can learn more about them here (hyperlink to https://heropackaging.com.au/products/black-compostable-herobubble-mailer-from-packs-of-25)

Boxes: Our branded cardboard boxes are made from FSC certified post-consumer recycled paper products and can be reused, recycled or composted. You can learn more about them here.

Refill Packs: We'll send your refills in 100% compostable refill packs so that you can re-use your jar over and over again. Even our replaceable toothbrush heads are delivered in a compostable bag made from cornstarch!

Absolutely! Chelsea, our founder, brushed exclusively with sensitive toothpaste for years because she suffered so badly from sensitivity - even taking a sharp breath on a cold day would send her spiralling in pain. So it was really important to her that the formulas were suitable for those with sensitive teeth - gentle on her teeth and gums, whilst still effectively protecting her enamel. Chelsea has been brushing with our tooth tabs for about 2 years now and can now eat an ice cream without any worries!

If you have sensitive teeth, we recommend giving our fluoridated tooth tabs a go - they work like a shield to protect the exposed soft, inner part of the tooth called dentin. This shield helps prevent triggers, like a cold drink, sugary treats, or sour lollies from reaching the nerves inside the tooth and causing pain.

Most of our customers buy Good Co directly from our website - but our tooth tabs are also stocked at these awesome stores:

Blaek Store: 210 Pittwater Rd, Manly, NSW 2095
Gram Sustainable: 350 Brunswick Street, Fitzroy VIC
Unpackaged: 121 Commercial Street West Mount Gambier SA 5290
Ekologi Store: 59A Erskineville Rd, Erskineville, Sydney
House of Health: Stall 72-75, Adelaide Central Market, Adelaide
Nourish Organic Marketplace Cronulla: 53 Cronulla mall, Cronulla, NSW, 2230
Nourish Organic Marketplace Gymea: 86 Gymea Bay Rd,Gymea, NSW, 2227

Want to become a stockist? Email hello@choosegood.com.au

Did you know that we offer a subscription service so that you never run out of tooth tabs? When you subscribe, you'll get 10% off every time - simply choose your flavour, fluoride content and frequency, and we'll handle the rest! You can pause or cancel your subscription at any time (and don't worry, there's no BS lock-in contract either!)

Here at the Good Co we believe in a no-BS approach to business. That's why we're radically transparent about everything we do - we'll show you exactly what's inside our products, where they're made, how they're produced and what we're doing to reduce our environmental impact. And, if there's something you're not sure about, you can drop us an email anytime to find out!

Plus, we know that there's a million things you could spend your precious pennies on, so we guarantee that if you don't like our products, we'll give you a full refund. No questions asked.