I need to be honest with you.
A few years ago, I fell down the rabbit hole. And I never came back up.
It started innocently enough, a late-night Google search about what’s actually in our food. Then our cleaning products. Then our skincare. Then… our toothpaste. And once you see it, you can’t unsee it. The fillers. The additives. The chemicals that have absolutely no business being inside a human body AND ITS normalised packaged in bright colours, and sold to us like it’s totally fine.
I became that person. You know the one reading every label in the supermarket aisle, holding up the line, muttering “what even IS that?” at ingredient lists. My partner loved it. (He didn’t.)
But here’s where it got personal for me.
I learned about fluoride. Not the “it’s good for your teeth” story we’ve all been told, but what it actually does to the pineal gland. Now, stay with me here. I’m about to get a little woo-woo on you, and I’m not sorry about it.
Science tells us we are 99.99999% energy. We have this incredible antenna in our body called the pineal gland that connects us to our intuition, our inner knowing, our signal. And fluoride? It calcifies it. It dims it. It shuts it down. The very thing that connects you to your highest self… and they’re putting it in your toothpaste. Every. Single. Day.
Now, I’m not here to tell you what to believe.
But I am here to tell you that once I understood this, I could not in good conscience put that tube in my mouth ever again. And I definitely couldn’t put it in my children’s mouths.
Because here’s the other thing nobody talks about: the tube itself. That plastic toothpaste tube you throw away every few weeks? It takes over 300 years to break down.
THREE HUNDRED YEARS WTFFF.
For something you use for 30 days. And while it sits in our landfills and oceans, it leaches microplastics, tiny particles that end up in our water, our food, and eventually… our bodies.
I couldn’t un-know that either.
So I did what any slightly obsessive, deeply passionate, low-tox, crunchy mumma would do. I went looking for a solution. And I found one.
This brand was originally created by Chelsea a visionary who started this entire movement from her bedroom in 2019. She saw the devastating impact of single-use oral care on our planet and had the courage to do something about it. She cold-called every manufacturer in Australia (got zero replies), accidentally triggered a visit from the Drugs & Firearms Squad trying to order a tablet press online (yes, really), and eventually convinced one of the biggest pharmaceutical companies in the country to take a chance on her “crazy” idea. Eighteen months of testing later, TGC was born.
Chelsea, if you’re reading this thank you babe! Your passion built the foundation. Your bravery made this possible. I am endlessly grateful for what you created.
And now? It’s my turn to take it further.
My name is Natalie Cutajar. I am self made baby! And through years of relentless work, faith, and a refusal to settle for a life that didn’t feel aligned. I went from a $500 car to building a multi-million dollar portfolio of businesses and investments. But money without meaning is just… noise. I got to a point where I asked myself: what am I actually building this for?
The answer was clear: to acquire and scale businesses that are genuinely good for the planet. Businesses that align with my soul. Businesses that I would trust with my own children’s health.
The Good Company is exactly that.
As a mumma of two, every single product in this range is what I personally use on my babies. No fluoride. No microplastics. No harsh chemicals trying to dim your light. Just pure, effective, eco-friendly oral care, packaged in materials that return to the earth instead of poisoning it.
Our toothpaste tablets? Compostable.
Our glass jars? Refillable forever.
Our bamboo toothbrushes? Back to the soil when you’re done.
Every single thing we make is designed with one question in mind: is this good for the human using it AND good for Mother Gaia?
Welcome to The Good Company.
Let’s protect our energy, our babies, and our beautiful planet, one tablet at a time.
Natalie x
CEO & Owner, The Good Company